Timely, accurate Press coverage analysis is critical for PR agencies and communications managers, to justify their decisions or review their strategy.

Our standardised reports include spreadsheets, graphs and breakdown by sector to give your reports an edge. Our philosophy is based on three points:

Availability: Realtime, online access to your analysis – anytime!

Information: All of the details input by our readers, and by you via ClipSmart, are available for use in your analysis reports.

Assessment: Analyses with advertising equivalents quickly allow you to assess your return on investment and gauge brand recognition.


Our analysis gives you clear, concise information organised by:

• Type of press
• Type of article
• Press category
• Advertising equivalent
  ...
   

Articles on our site are fully linked: each click brings you additional details, from publication title, date and headline on the first level, to reader and/or client commentary and categorisation, to a copy of the article itself (subject to copyright legislation).

Data is easily exportable to Excel files or to Adobe Acrobat PDFs for instant use in your reports.

As a Press Index client, you have access to powerful analysis tools designed to provide ultimate flexibility – categorise your coverage as it arrives, search, sort and organise items by multiple criteria, then output reports with your logo. We are constantly evolving and adding new features.